A foundational, seven-video course designed to engage Gen Z and Millennials entering the world of investing. I led the writing and content strategy, incorporating simple language and light humour to boost accessibility. I also facilitated executive sign-off and secured regulator approvals. This course now attracts the highest percentage of returning viewers on TD Direct Investing’s YouTube channel.

To evoke quality, prestige and luxury, I wrote with the principle of ‘gifting yourself’ a Google Nest smart thermostat for Black Friday. I wrote static, carousel and video ads as well as a landing page that guided viewers to a redemption code valid at The Home Depot.

Every good content strategy starts with timely releases—and I ideated this script on the spot during a year-end strategy session. Through a combination of federal account dates and internal events, the script is relevant to all Canadians yet remains uniquely TD.

**2023 Summit Creative Gold Winner** Under the creative direction of "The Gang's All Here" I was instructed to write copy that connected smart thermostat features to our adorable and furry chosen family! My narrative was included in a video advertisement that lead to a smart thermostat rebate offer at The Home Depot.

I collaborated with art director Josh Dacucos to develop an ad campaign showcasing 6IXBuzz's new beat store. I came up with music-specific headlines emphasizing affordability, which Josh translated into visual elements. The campaign is live on all their social channels—boasting an audience of over 2 million followers!

I wrote a direct-response advertisement for Weldtech to be featured in trade and recruitment publishings. The headline, ‘Learn on-site, not on-line’ summarizes that training takes place in person despite COVID-19 – followed with details on safety protocols and further program benefits. My client was extremely pleased with the first draft, and no further edits were required.

I interviewed Charles Lu, the only Canadian designer to appear on the viral series Next in Fashion—hosted by Queer Eye’s Tan France. Despite his natural gift, Charles is subject to repeated hardship and exploitation. Read on, and discover his triumphs and advice for aspiring fashion designers.